Derided by many as part of a minimal logo trend that some said was 'killing brands', the plain logotype was about as straightforward as it gets. But Saville thinks it was done away with too soon.

8. Keep It Minimal. Logos and brand names should both be recognizable and simplistic. When coming up with a brand name, first consider using the name of the founder(s) or putting a playful spin on it.

Simpler logos are more memorable and render better on all sorts of platforms. However, some still believe in the touch-and-feel of a 3D emblem.

Consultancy POST has redesigned the branding for men’s clothing brand Farah, with the aim of making it more minimal and “reductionist”. The new visual identity has dropped the word “Vintage” from the ...

MINI was one of the first car brands to switch its logo to a flat design, which it unveiled in June 2015. The new, minimal logo is a 2D, monochrome version of the double-winged symbol from the 1980s.

Toyota converted its logo to a minimal 2D version after 2020. This move resulted from Toyota's belief that its graphical logo was renowned and would be able to stand without the brand name, and ...

Although the Sochi 2014 Winter Olympics logo hasn’t garnered the same sort of criticism as the 2012 London Olympic Logo, it is an odd design in the grand spectrum of previous Olympics.

Consultancy POST has redesigned the branding for men’s clothing brand Farah, with the aim of making it more minimal and “reductionist”. The new visual identity has dropped the word “Vintage” from the ...