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MIN: The New Simplicity in Graphic Design, a new book by Stuart Tolley, catalogs 160 pieces of pared-down, stripped-back, simple graphic design.
For the tea industry, estimated in 2016 to be worth some €35 billion, a packaging supplier should understand exactly what tea producers need ...
Minimalist packaging is trendy on grocery-store shelves. Photo: Getty Images When it comes to food-packaging design, less is usually more—with a few notable exceptions.
Increased willingness to pay for products in simple packaging is due to consumers often assuming that simple packaging signals few ingredients, which enhances perceived product purity.