A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose. 3. The Benefits of Using an Online Logo Creator ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

The company unveiled a new logo for HP Enterprise, a green rectangle that evokes the work of the late minimalist artist Sol LeWitt. The PCs and printers that once had a prominent place at HP ...

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.