Applying these insights to vision and mission statements will make them easier to understand and memorize and ultimately more inspiring. Here are five ideas on how to do that. 1.

For example, the mission statement of media organization TED, famous for its TED Talks, is “Spread ideas.” In two short words, TED outlines what it does and why people might be interested in ...

Our corporate mission statements are guiding principles that will live longer than we anticipate, affecting the actions of ...

A mission statement is a single sentence or short paragraph that's used by a company to explain its purpose and existence. Here's how to create one.

Mission statements are documents intended to serve as a summary of a business's ... “Mission Statements: Don’t Write a Word Until Your Ideas are Clear to All.” InfoWorld. 29 January 1996 ...

Narrow the choices of statements, asking other project members to submit ideas. Although the statement defines the project's purpose, it should be succinct and easy to understand.

I teach a one-day seminar on ethics, leadership, and culture and several years ago was asked to do so at a museum. One of the things I typically do to prepare is request the mission statement of ...

Ideally, the mission statement should be one sentence and should distill the core purpose of the role. ... They may not always be able to come up with ideas for how to change course, ...

Strategic planning results in some guiding ideas that serve to unify the company's activities, chiefly, the vision and mission statements. These provide the direction and purpose of a company's ...

Second, a good mission statement is about the what, not the how. For example, most social entrepreneurs want to dive immediately into their ideas about how change is going to happen—that, ...