Mizone, an isotonic drink brand under Danone, brought UK game show The Cube into China as an advertising-funded programme, ... From 23 May to 22 July, 11 episodes of the "Mizone Dream Cube" show went ...

Repositioning Mizone: How an idea sustained business and brand success. Kaiyu Li. Campaign details. Brand owner: DanoneLead agency: Young & Rubicam ChinaContributing agency: Young & Rubicam ChinaBrand ...

From 23 May to 22 July, 11 episodes of the "Mizone Dream Cube" show went live throughout the country's evening primetime slot (21：15-22：45) on Shanghai Dragon Television, with the show host repeatedly ...