Sport and activity drink Mizone is running creative HTML5 mobile ad campaigns on Shazam and Fox Sports' mobile offerings to engage and interact with consumers. The ads support the launch of Mizone ...

Australian sports drink Mizone has relaunched with a brand campaign to position the drink as “better for you”.A series of out-of-home posters feature Australian cricketer and footballer Ellyse ...

Volume and value shares have nearly doubled in these years and now the category is brimming with several brands trying to compete for a share of the consumers' throat. (Euromonitor: Sports Drinks in ...

Repositioning Mizone: How an idea sustained business and brand success. Kaiyu Li. Campaign details. Brand owner: DanoneLead agency: Young & Rubicam ChinaContributing agency: Young & Rubicam ChinaBrand ...