Here is how to apply this philosophy to your mobile app user acquisition strategy: Identify who you want Start by spending time identifying the list of must-have qualities of a desired game player.

In today’s competitive mobile advertising landscape, advertisers have no shortage of options when it comes to user ...

Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps.

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

We came across a bullish thesis on AppLovin Corporation (APP) on Substack by Jimmy Investor. In this article, we will ...

SuperScale, a gaming user acquisition solutions firm and part of Aethir’s ecosystem partners, conducted a case study on the benefits of Aethir’s cloud gaming infrastructure. If it works, that could be ...

Driving mcommerce The acquisition also speaks ... mobile strategy Staples also offers a mobile app to both iOS and Android customers that allows users to receive speedy access to daily promotions ...