With mobile privacy standards under fire from some U.S. lawmakers and privacy advocates, the DAA is working toward guidelines that will address consumer choice related to targeted ads on mobile ...

The Mobile Marketing Association has released an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to ...

The guidelines are keeping everything to a small format, but size should really be up to the content provider. There is a lot more to be done in mobile that the MMA isn't exploring in its new ...

“Guidelines and Best Practices in Mobile Price Promotions” was created by MMA’s Mobile Couponing Task Force. ... using the word “free” and creating notices such as terms and conditions.

Cell, Web Firms Agree on Mobile Website Guidelines. News. ... wants to improve the quality of sites viewed via mobile phones, and it’s creating 60 guidelines to speed the process along, ...

The majority of those who work on product creation do so by following a set of principles. These principles are usually framed as statements and guidelines for product-related decision-making.

The Australian Communications and Media Authority has today released its draft guidelines for both mobile service and mobile content providers who supply chat-room style services for mobile phones.

The Digital Advertising Alliance, a coalition of online advertising networks and companies, will soon release guidelines for the use of targeted advertising on mobile devices, although it's been ...