The Mobile Marketing Association has published the latest version of its Global Mobile Advertising Guidelines to address new ad units and the globalization of mobile application specifications. The ...

Boris Abaev is CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Each generation has a distinct set of values, preferences and ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are on them, people around the world have on-demand access to your brand. No ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to s ...

Velti, a global mobile marketing and advertising company, has acquired Ad Infuse, a Silicon Valley competitor, for an undisclosed amount — in a sign of early consolidation in the industry. It also ...

Discover why smart marketers are securing Android OEM inventory while others overpay on traditional platforms.

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...