The beer commercial celebrates a Mexican grandmother making homemade tortillas, but as she flips them with her fingers, a warning appears on-screen: Do not attempt. The Modelo ad, in heavy ...

The beer commercial celebrates a Mexican grandmother making homemade tortillas, but as she flips them with her fingers, a warning appears on-screen: Do not attempt. The Modelo ad, in heavy ...

Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis. 3 ...

Three leather-clad bikers road down Mission Street, between 22 and 21st, as a camera crew captured their ride for a segment of a Modelo Beer commercial currently being shot in the neighborhood. Police ...

For four weeks ending on June 3, Modelo captured 8.4% of US retail beer sales, with Bud Light falling to second place with 7.3%, according to NIQ data given to consulting firm Bump Williams.

Modelo Especial is an old beer making new headway in the United States. Grupo Modelo began brewing and packaging Model Especial in Mexico in 1925, but the brand did not become available in the ...

The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney.

In the same period, Modelo Especial increased 11%, and the brand was able to claim top-selling-beer status for the past two months. Bud Light is down 12% in year-to-date sales, while Modelo is up 8%.

And despite ranking so high in national beer sales, Modelo still has a lot of room to grow as a brand. According to the company, unaided brand awareness is 7%, compared to that of Corona, which is ...

Ultimate Fighting Championship on Monday announced a multi-year agreement with Modelo Especial to make the Mexico-based brand the official beer of the UFC. Anheuser-Busch Cos. Inc. had held that ...