The efforts to reach the Latino community and their wallets over the years have paid off: In 2023 Modelo scored a major coup, becoming the most popular beer in the U.S., beating out Bud Light.

Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by ...

Modelo Especial is an old beer making new headway in the United States. Grupo Modelo began brewing and packaging Model Especial in Mexico in 1925, but the brand did not become available in the ...

Modelo Especial, second only to Bud Light In U.S. beer dollar sales, is rolling out new test products to help it grow even more. It may surprise you to know that only Bud Light sells more beer in ...

Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.

In the same period, Modelo Especial increased 11%, and the brand was able to claim top-selling-beer status for the past two months. Bud Light is down 12% in year-to-date sales, while Modelo is up 8%.

Modelo Especial’s sales growth is up by “double digits” this summer. Getty Images for Modelo. Bud Light has lost about 20% of its customers since Mulvaney posted images and videos on April 1 ...

Modelo Especial’s sales in Chicago were $70.5 million over the 52 weeks that ended Aug. 11, besting Miller Lite’s $67.6 million and Bud Light’s $41.28 million, according to data from market ...

According to the data, Bud Light's year-to-date market share is sitting around 8.7%. However, Modelo Especial is closing in on the beer with an 8.1% share of the category, according to Bump Williams.

24/7 Wall St. reviewed beer brands that reported an increase in total barrels shipped in the US to identify America’s fastest growing ... Modelo Especial • Sales change (2012-2017): +126.8 ...

The beer list was built of six Mexican imports — Corona, Modelo Especial, Modelo Negra, Pacifico, Sol and Victoria — and one local craft beer on draft.