Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

The Labubu phenomenon has collectible plush toys selling out instantly online, creating hours-long lines at Pop Mart stores and reselling for up to $450.

Megan Swift Wednesday, June 11, 2025 5:01 a.m. | Wednesday, June 11, 2025 5:01 a.m. When Divina Rocco first heard of the viral Labubu plush dolls sold by the Chinese collectibles retailer Pop Mart ...

It’s small, toothy and often described as slightly creepy. But this plush doll, called Labubu, has quickly become an unlikely status symbol. In recent weeks, social media has been filled with ...

A giant, life-size Labubu was sold at an auction on Tuesday for more than $170,000 USD. Per NBC News, a four-foot light blue model of the popular toothy-grinned monster doll was traded in Beijing ...