Nigerian singer, Oluwatosin Ajibade, popularly known as Mr Eazi, has joined a host of other American models and superstars for a luxury fashion house campaign by Hugo Boss. Mr Eazi was also joined by ...

Comedian and TV show host Joe Lycett changes his name to Hugo Boss by deed poll Stunt receives global media coverage, highlighting trademark enforcement efforts Lessons for counsel include striking ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...