Mr. Hassenfeld stepped down as the chairman emeritus of Hasbro last year, which ended his family’s role in directly running ...

UPDATE: After announcing Potato Head’s new gender-neutral moniker earlier on Thursday, Hasbro issued a pun-filled statement on Twitter, clarifying that it’s renaming the toy line and not the ...

Mr. Potato Head drops the mister, sort of, as toy line goes genderless Hasbro’s new product, Create Your Potato Head Family, comes as the company strips gender from the brand and allows kids to ...

Hasbro is dropping the Mr. from the logo and overall brand to “promote gender equality and inclusion,” but clarified that Mr. and Mrs. Potato Head will still be available.

O n January 23rd, 1957, Frisbee inventor Walter Morrison sold the rights to his creation to toy company Wham-O!, setting the ...

A gender-neutral makeover will see Mr Potato Head become the toy formerly known as Mr Potato Head. The classic toy's branding is being "reimagined for the modern consumer", its US maker Hasbro ...

Reports that "Mr. Potato Head is no longer a mister" led some to claim that the company was replacing the existing toys with a new, gender-neutral toy character.

Mr. Potato Head, the classic Hasbro toy brand which includes the mustachioed Mr. Potato Head and clean-shaven Mrs. Potato Head, will soon be rebranded as the gender-neutral "Potato Head" toy line.

There’s a new record holder in town. Over the weekend, Guinness World Records revealed one British teenager set her first world record for being the quickest to ever assemble a Mr. Potato Head ...

Join us as we sip a cup of Potato-juice and look at Hasbro ’s latest ginormous Transformers toy, the one and only Hawkeye joining Hot Toys’ Marvel offerings, and some lovely Jurassic World dinos.

NEW YORK — Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy. The company, which has been making the potato-shaped ...