NBA legend Jerry West's silhouette has long been linked as the inspiration for the NBA logo. Why was he chosen and who created it? Here's what you should know.

The NBA logo has grown to become more than just an emblem – to many fans it's a symbol of discipline, strength and sporting excellence. The striking white silhouette of ‘Logoman’ dribbling ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official.

And as the world mourns the death of the legend on Wednesday, we're all reminded of the fact that it was his silhouette that was used on the NBA logo since 1969.

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and ...

Jerry West, who was selected to the Basketball Hall of Fame three times in a storied career as a player and executive and whose silhouette is considered to be the basis of the NBA logo, died ...

Jerry West was one of the most accomplished minds in basketball, but one of his most lasting legacies is the NBA logo.

LOS ANGELES — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red.

NBA great Jerry West died on Wednesday — but his legacy lives on as his likeness appears on the basketball league’s iconic logo. West, 86, was an undoubted legend. Known as “Mr Clutch,” he ...