Nvidia has updated its case badge for GeForce RTX graphics cards, including the new tagline "Powering Advanced AI." OEMs, including PNY, have already begun adopting the new branding.

NVIDIA's new GeForce RTX logo and font teased, with another hint towards the GeForce RTX 40 'Ada Lovelace' series GPUs ahead of the GeForce Beyond event.

Nvidia is now requiring, not just encouraging, companies selling laptops with its new RTX 30-series graphics chips to be more transparent about the kind of power people can expect.