In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Nike Basketball is launching three new models in 2021 under its Greater Than Series. First in line is the Air Zoom G.T. Cut, a sneaker specially made for cutting and change of direction.

“It's been highly rewarding to see Nike really addressing the ask and need from that side of the game,” he added. “It's great ...

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

The signature shoes are priced at $180 and drop starting on Saturday, Feb. 15 at 10 a.m. ET/7 a.m. PT at Nike.com. Buy Nike Air Jordan 1 Retro High OG 'Black Toe' AT Nike.com $180 ...

— NBA (@NBA) December 1, 2022 In addition to supplying the basketball world with several memorable highlights, James also debuted a new colorway of his signature shoe, the Nike LeBron 20 . James ...

LeBron James and Kevin Durant have two of the NBA’s longest-lasting signature shoe runs. James has been with Nike since 2003, when he signed a $90 million agreement as an 18-year-old that has ...

Sports Illustrated aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. It has been over 21 years since LeBron James embarked ...

Sneakerheads circle a handful of important dates on the NBA ... use Media Day, Opening Night, Halloween, Christmas Day, and All-Star weekend to showcase some of their most exciting new shoes.

In May, ESPN reported that Nike was unlikely to extend Irving's signature shoe deal beyond the 2022-23 NBA season. The decision to cut ties with Irving is a major step for the American company.

Durant has had an endorsement deal with Nike since his first NBA season in 2007. The Nike KD 16 launched this year in celebration of his 16th year in the league. However, not everyone seems to be ...