The doughboy figure was erected in the wake of ... over three different times,” Meason said — in 1927, 1968 and on New Year’s Eve 1981. “They salvaged the pillar it stands on a couple ...
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General Mills’ top designer refreshed the Pillsbury Doughboy and risked defying its No. 1 rule: ‘Don’t break the billion-dollar brand’The new mascot is part of a Pillsbury rebrand on the part of General Mills, which has owned the brand since 2001. The Doughboy has been ... of their consumers every year,” Evans said.
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