WASHINGTON -- Using spokesmen such as Michael Jordan and Tiger Woods, Nike Inc. knows that when it comes to selling shoes, the image of a product can be as important as its quality. So when Nike's ...

A San Francisco consumer activist's suit against Nike Inc. is headed for the Supreme Court and a ruling that could redraw the boundaries between free speech and regulated advertising. The court ...

While a public relations student at the University of Tennessee 25 years ago, ... Both cheers and jeers surrounded CSR campaigns such as Nike’s Colin Kaepernick “social justice” ads; ...

John Donahoe, 59 years old, a former eBay chief executive and a current member of Nike’s board, will take over as CEO in January. Mr Parker, 64, will become Nike’s executive chairman.

Consider a scenario like Nike’s "Dream Crazy" (2018) or Coca-Cola's "Share a Coke" (2011) campaigns but with the inclusion of AI-powered sentiment analysis to gain deep insights into audience ...

On Wednesday, Nike upped the stakes in a long-running battle with Adidas over knitted-shoe technology by asking a federal trade agency for an order that would force Adidas to pull some of its most ...

SHANGHAI - Nike has begun a review of its corporate communications account in China, putting five-year incumbent Apco on alert. Campaign UK. Campaign US. ... nike; public relations; whatsapp 0 ...