Nike used feedback from women while developing these shoes. Spoiler: Both men and women runners love the results.

Women athletes played a lead role in the strategy implemented by Nike CEO Elliott Hill.

Athletic apparel giant Nike doubled down on its decision to use transgender influencer Dylan Mulvaney in marketing campaigns to promote the company's female clothing. In a pinned comment to Nike's ...

Former Iowa women's basketball legend Caitlin Clark is asked, "Can you make it from here?" in her newest Nike commercial ...

This story is part of a series. Find the rest here. For the past year, there have been two sides to Nike: the brand it advertises and the company culture behind it. The brand has identified women as ...

Discover the top 7 Nike picks perfect for surprising your loved ones this New Year 2026, blending style, performance, and thoughtful gifting.

Nike has sparked fury after starting a partnership with transgender influencer Dylan Mulvaney - who posed for a series of pictures in leggings and a sports bra. Mulvaney, 26, posted videos and photos ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike CEO Elliott Hill reshuffles leadership after six ...

Super Bowl LIX viewers were outraged by the controversial Nike 'So Win' commercial that was shown during the game between the Philadelphia Eagles and Kansas City Chiefs. The ad, Nike's first Super ...

For too many women, life inside Nike had turned toxic. There were the staff outings that started at restaurants and ended at strip clubs. A supervisor who bragged about the condoms he carried in his ...

Corrections & clarifications: A previous version of this story mischaracterized the expected sales of Under Armour's women's business this year. BEAVERTON, Ore. — Nike wants to kick Lululemon's ...

Former Iowa women's basketball star Caitlin Clark is asked "Can you make it from here?" in a new Nike commercial released ...