WHAT: The first ads for Heineken’s non-alcoholic “0.0” beer. ... But one group has been left out of the inclusivity bonanza in the beer ad world: Non-drinkers. Subscribe to the Daily newsletter.

In a Super Bowl that will be filled with ads from a variety of alcohol brands, Heineken USA said it would make a mark as the first non-alcoholic adult beverage to run a Super Bowl ad. Beer brands ...

Sales of non-alcoholic beer, ... In 2023, Heineken 0.0 made history when it aired a commercial during the Big Game — the first ad for nonalcoholic beer during the Super Bowl.

The popularity of non-alcoholic beverages has grown in recent years, according to data firm NIQ, which reported a 32.6% increase in boozeless beer sales between January and April 2024 alone.

Anheuser-Busch InBev, which launched non-alcoholic versions of Budweiser and Corona in 2016, predicts that low or alcohol-free beer will make up a stunning 20% of its production volume by 2025.

Dive Brief: Dutch beer maker Heineken is promoting its non-alcoholic beer in a new global ad campaign that ties into the upcoming James Bond film, "No Time To Die," the company revealed in a press ...

Most beers marketed as non-alcoholic still contain around 0.5% ABV, but the brand introduced a fully 0.0% ABV beer called ISO in 2023. For more food and drink goodness, join The Takeout's newsletter .

Some 38.8% of the $1.3 billion the US beer category spent on advertising last year was devoted to light and low-alcohol beer, up from 31.5% in 2022.

On Wednesday, Budweiser, America’s iconic beer since 1876, unveiled its first non-alcoholic brew, Budweiser Zero. Developed and co-founded in partnership with NBA legend, entrepreneur and ...

But the market for non-alcoholic beer grew 5% in 2016, ... Ads tout what the beer has to offer in terms of flavors and natural ingredients, while steering away from its lack of alcohol.