Additionally, normative influence, but not informational influence, was associated with stronger functional connections to the dACC from other social processing regions of the brain.

Moreover, the normative influence was associated with stronger functional connections between the dACC and other social processing regions of the brain.

The next time a stock experiences an unexplained shift, see if herd mentality, normative social influence, and/or groupthink may be the driving factor.

The influence to conform to a set of normal standards of behaviour as exerted by a reference group on an individual. Normative social influence is a form of conformity. This frequently generates ...

Because social norms have such a significant influence on individual behavior and decision-making, they can be effective to include in persuasion and marketing efforts as well.

Environmentally friendly consumption has become a widespread phenomenon, yet little research exists concerning normative social influence on eco-friendly behavioral intentions and their relationship ...

Over the years, social psychology has developed these options both conceptually and empirically. Modalities of social influence cover processes by which social actors normalise, assimilate and ...

The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was ...