At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The ...

What’s going on with Nutter Butter's TikTok account? The cookie brand explains its bizarre social media presence that is creeping everyone out.

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another.

Scooter's Coffee introduces new CHIPS AHOY!® Caramel Blender, NUTTER BUTTER® Blender, and new Blended Red Bull® Infusions alongside new product lines including Sparkling Floats, Sparkling Sodas ...

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.

Reviving Nutter Butter: A Bold Move to Capture Gen Z Nutter Butter, a 55-year-old brand, faced a major relevancy problem. The once beloved peanut-butter childhood snack of today’s parents and ...

Mondelēz International, the maker of snacks like Oreo, Chips Ahoy! and Nutter Butter, has filed a trademark infringement lawsuit against Aldi for look-alike food packaging.

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The ...