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Adweek on MSN6d
Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow' for New Pop'd Candy
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop'd, a ...
Marketing Dive7y
Skittles drives brand awareness via mobile game integration
Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind. Integrating its brand within a mobile game is a smart ...
Warc2y
Skittles: Give The Rainbow
Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...
Warc5y
Skittles: The Broadway Musical
Confectionery brand Skittles reached a Super Bowl-sized audience in 2018 by appearing on Broadway with a bespoke new production, featuring new songs and a genuine celebrity star. By opting out of the ...