After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling in on the New York area, opening its first spot on Long Island following the 2024 debut of a ...

Take a trip to Long Island to indulge in Mister Softee's new products, including crepes and ice cream sandwiches. Although Mister Softee's iconic jingle and instantly recognizable truck have ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s ...

Long Islanders no longer needs to listen for the familiar jingle of a Mister Softee truck rolling down the street to get some of its signature soft serve ice cream: a Mister Softee location has ...

“He retired at an old age and transferred the business to another company. He then moved to Perth in Western Australia with his family.” Mister Softee was founded by William and James Conway ...

PIX11 photojournalist Keith Lopez visited the first Mister Softee ice cream shop on Long Island in East Islip. Watch the video player for more on this story. Suggest a Correction ...