NFL sees flag football in the Olympics helping make the league a global property
The NFL is heavily promoting flag football, which becomes an Olympic sport in Los Angeles in 2028. But the league thinks the ...
Scuttlebutt Sailing News11d
Olympic brand remains strong
The International Olympic Committee (IOC) has worried about the relevancy of their Olympic Games. People are attracted to ...
The Australian4d
Stadium naming rights sale would cost Brisbane golden branding opportunity
The naming rights to Brisbane’s Olympic stadium should never be sold to a corporate sponsor – no matter how much money is on the table – or the state will risk losing a golden branding ...