Why Would Omega Collab with Swatch? People will likely ask whether or not Omega had a choice in partaking in this collaboration—and it’s a question Omega CEO Aeschlimann is happy to answer.

Now the company—which also houses the likes of Blancpain, Omega, and Tissot—is turning to artificial intelligence to take ...

This Omega and Swatch joint mission takes the art of collaboration to the next level though. The journey started nine months ago in a meeting room in Biel with Omega CEO Raynald Aeschlimann ...

When Swatch announced the MoonSwatch 1965 in February this year, I knew I had to have one. I declared it my new favourite before I’d even seen one in person, thanks to i ...

According to a new report, Swatch is rolling out a new AI-driven feature that will let customers design their own watches.

The OMEGA X Swatch collaboration has been extremely popular since its launch of the original eight planet-inspired Bioceramic watches. Throughout 2023, ...

Omega and Swatch have teamed up on a new collaboration, the two companies are launching the Omega X Swatch MoonSwatch. The Omega X Swatch takes its design for the Omega Speedmaster Moonwatch, the ...

The Omega x Swatch MoonSwatch collaboration recreates the exact proportions and design of the famous Omega Speedmaster Moonwatch but showcases Swatch's BioCeramic instead of the stainless-steel ...

The MoonSwatch, a rare watch collaboration between the Swatch and Omega brands, has been a boon for Swatch Group, whose once-popular affordable watches have been eclipsed by smartwatches.

Last year, the novelty of Swatch’s collab with OMEGA and the MoonSwatch — which looked almost exactly like OMEGA’s most famous model, the Speedmaster Moonwatch — led to massive lines ...