As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the world.

AHF's "Testing is Caring” national outdoor ad campaign features contemporary photographs of upbeat, smiling same-sex male ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.

Bangalore chemists seek CCI probe into harmful pharmaceutical ads on social media, urging action against unethical practices.

The association highlights violations involving the advertising of Schedule H and H1 medicines, prescription drugs that ...