Positioning should be a part of every tactics drill. Concentrate on the first two engines and the first truck. Unless this is a commercial fire, most every vehicle after that is a transport.

Positioning: The Battle for Your Mind, 20th Anniversary Edition. McGraw-Hill, 2001. The final deadline for the 2025 Inc. Power Partner Awards is Friday, July 25, at 11:59 p.m. PT. Apply now.

Positioning -- albeit a bit challenging to nail at times -- is the singular, most important factor in driving customer perception. It incites emotion, ...

Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost ...

The distinction between branding and positioning is rooted in their history. Branding dates back thousands of years to the practice of branding livestock to signify ownership. From there, branding ...