Oregon State University's new logo Oregon State University, the alma mater or sports team favorite of many Pacific Northwest producers, has a new logo and branding to go with it.

Oregon State University debuted a new logo, mission statement and branding campaign Monday designed to emphasize the Corvallis-based school's broad reach across the state and around the world.

I’m ready to break Markus Wheaton’s (receiving) records right now.” Along with a new logo, Oregon State got a custom typeface and numeral set and primary and secondary color palettes.

The power of branding in college football: As Oregon showed, program identity goes far beyond just uniforms and logos.

CORVALLIS, Ore. (AP) -- Oregon State has unveiled a new Beaver logo as part of an overall rebranding effort with Nike. Oregon State's colors remain orange and black, but metallic bronze was added ...

It was then that the Ohio State brand quickly became more than just a logo to be worn at games. “Absolutely the university was making an effort to maybe define the way it was marketed to the ...