Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

David Ellison’s Paramount has cut another deal with TKO Group Holdings. The media company on Wednesday said that it had inked a five-year rights deal with Professional Bull Riders to make Paramount+ ...

Richard Childress Racing driver Austin Dillon explains how owning a professional bull riding team will help him in NASCAR.

'Man Hater' clinched the World Champion title in the first weekend of the PBR World Finals at the Cowtown Coliseum. When it comes to bucking bulls, there is one that stands above the rest. "His name ...

The PBR (Professional Bull Riders) Unleash The Beast will transform Florida State University's Doak S. Campbell Stadium for the first time ever into a massive bull riding and entertainment arena, as ...

The Express-Star, Chickasha, Okla. Paxson Haws, The Express-Star, Chickasha, Okla. Legendary men and women within the rodeo industry were recognized Thursday for their contributions to rodeo and ...

Professional bull riding is headed back to the North Charleston Coliseum in 2026! The Professional Bull Riders (PBR) League’s Pendleton Whiskey Velocity Tour is ...

It’s the longest eight seconds in sports, a cowboy in bullet-proof vest, precariously perched atop nearly a ton of angry, bucking bovine, holding on with one hand, trying to win style points along the ...

Professional Bull Riders have announced a new partnership with the Veteran Benefits Guide (VBG) that will see them become the official veteran services partner of PBR Teams through the 2027 season.