When your company wants to design custom, reusable packaging, there are many things to go over. Custom plastic packaging ...

High-design packaging must align with the product's identity. A luxury skincare brand, for instance, requires a packaging style that exudes elegance and sophistication, ...

Package design is your chance at drawing consumers in, and selling them on your product over all the others. Do your research, and think before you label. The opinions expressed here by Inc.com ...

Designers can consider IC/package/PCB issues concurrently to design well integrated products with optimal signal performance while reducing RDL, interposer/substrate, and package layer counts to ...

A package contains more than a product—it’s a reliquary, of sorts, of that product’s story (even its fabricated story), which can be a powerful selling tool.

Advertising executive Leo Burnett’s timeless insight,‘Products are made in factories, but brands are created in minds,’ has ...

One way authenticity can be conveyed is by minimizing the use of stock photography in packaging, instead showcasing actual faces and stories behind the product. Businesses must be completely honest ...

Food Marketing & Package Design. You may make one of the tastiest foods available at the grocery store, ... Look at your competitor's products to identify ways for your labels, ...

Whether we're dealing with a specific packaging for the product or the unique design, any protection of your intellectual property rights over the product will be covered by trademark law.

Esko WebCenter is a platform designed to digitize and automate packaging workflows while maintaining regulatory compliance and traceability.