Software engineers at Google can make hundreds of thousands of dollars, excluding equity or bonuses, according to US ...

I tried using a paid search engine to see what it's like outside the world of Google -- and it's pretty good.

One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably ...

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

The boss of Severn Trent took home a pay package of £3.3m in salary and bonuses last year despite overseeing a jump in sewage ...

Icon Source Wants to Help College Athletes Get Paid The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.

Ads are coming to Apple's App Store for iPhones and iPads, the company announced on Wednesday. Soon, paid search ads will show up when users search for a new app. For example, hypothetically, Uber ...

An optimal digital marketing strategy typically incorporates both paid and organic search tactics to maximize visibility and drive traffic.

Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.

The couple behind a collapsed refinery paid themselves a $5m (£3.65m) dividend from their oil empire last year despite the ...

The best-kept secret to maintaining and defending the top spot with paid search Pumping more money is not the solution. BrandVerity's CEO helps you learn the essential techniques to maintain your ...

COVID-19 has altered paid search: How marketers can adjust strategies Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers ...