The waist pack explosion signals a shift in consumer preferences. The category represents 1% of fashion accessories sales but generated 25% of growth.

It’s that time of the year when Pakistani fashion, in anticipation of the upcoming festivities of Ramazan and Eid,... BML 4.92 Decreased By -0.05 (-1.01%) BOP 13.11 Increased By 0.02 (0.15%) ...