If 1999 was about embracing the unknown and engaging some blue-sky thinking, Pantone prescribes a quiet retreat inwards for 2024. “In 2023, we celebrated coming out of the malaise of the last ...

Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

Pantone Goes To Its Audience Around 2009 the brand ramped up digital marketing. It was a pivotal year for the brand since, up until then, it still primarily thought of itself as a printing-related ...

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...