Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.. In a statement published Thursday ...

Pantone's precursors are rooted in the need to describe the natural world. A color chosen to correspond to the natural world is fitting, considering the history of modern color systems.

Pantone announces 2025 color of the year (no, it's not Brat green) In a harsh departure from the "dopamine brights" that ruled some of pop culture, "Mocha Mousse" offers a more demure ...

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...

The world’s color authority has declared that we need to be comforted. And there’s only one hue that’ll provide a sufficient level of coziness and warmth. Enter Peach Fuzz, Pantone’s 2024 ...