Some skeptics would point out that magenta doesn't technically exist, since there's no wavelength of light that corresponds to that color.But Pantone — which literally wrote the book on color ...

Then came an immersive color-reveal event (emphasis on the word event) dedicated to Pantone’s 2021 color combo “Illuminating + Ultimate Gray”; then another event around 2022’s Very Peri.

The Home You Own The Pantone 2023 Color of the Year is bold and very ’90s. The company connected the shade to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.

To hear Pantone tell it, Adobe had not been updating the Pantone color libraries in its apps for more than a decade, which prompted the end of the previous licensing deal and the wholesale removal ...