A new wave of ultra-concentrated fragrances is flooding the luxury market. But what's behind the craving for such intensity?

There’s something unforgettable about a man who smells good—not just for a moment, but for hours. The right fragrance doesn’t ...

Embark on a new sensory journey. PARIS, Feb. 28, 2025 /PRNewswire/ -- With Forever Wanted Elixir, Azzaro Wanted invites the senses into the heart of audacity and ambition. This new fragrance is an ...

WHEN DIOR SAUVAGE debuted in 2015, it ushered in a new era of fresh-spicy men’s colognes, and quickly became the best-selling men’s fragrance in the world—a spot it has continued to hold for years.

In the mid-1830s two ambitious Parisian chemists, Édouard Laugier and Auguste Laurent, set out to answer a question that had perplexed scientists for centuries. By day they worked at a perfume ...