Without changing what you say, this gambit can increase how your audience percieves your competence, researchers found.

Words matter—but your hands might matter more, according to a new UBC study which found that purposeful hand gestures can ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

Chris Simms is a science writer based in Somerset, UK. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co-author Francesco ...

Researchers at the University of Zurich wanted to see how persuasive AI could be — but did not get permission to do research on the actual humans on Reddit that the AI was interacting with. There were ...