Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is ...

Data protection-friendly web analytics, open source and from the EU: Plausible competes against top dog Google Analytics. Version 3.0.0 brings new features.

> Core Web Vitals: Measure & improve UX ... we take a look at the up-and-coming analytics platforms that are proving increasingly popular among former Google Analytics devotees. 1. Plausible .