Lidl Ireland started offering free menstrual products to those affected by period poverty in May 2021 through the Lidl Plus app ... its first and only market outside of Europe.

A notification in the app was this week asking users for new permissions to personalise the ads they are shown on the platforms ...

Though the chain operates more than 180 stores along the East Coast, its brand recognition isn’t as strong as other players in the nation’s $864 billion grocery retail market. It's working to change ...