Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

For B2B marketing, you can use vertical-based positioning to find your ideal customers. For example, if you offer enterprise architecture tools , you'll be targeting large corporations who value ...

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Brand building in B2B has been described as the “missing link”, yet it continues to be neglected by businesses, according to ...

Why Positioning Matters In B2B SaaS. ByDiana Khramina, ... Because weak positioning leads to weak marketing and sales. If customers don’t “get it,” no amount of advertising, ...

In B2B, “safe” often means whatever doesn’t get them blamed. That is the quiet flaw behind most feature-first positioning. Features can aid rationalization, but they don’t create desire or ...

TechTarget and Informa PLC, a FTSE-50 UK Group with a leading position in international B2B events, digital services and academic knowledge, today announced that the companies have entered into a ...

The Gist. Positioning mastery. Understand market dynamics to effectively position your B2B tech brand, enhancing visibility and impact. Strategic tailoring.

Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.

Accelerates Expansion Opportunities: New TechTarget will be well positioned to drive growth in technology-enabled B2B markets. The combined assets build on TechTarget’s acquisition of Xtelligent ...