Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according to a 2024 report by Bain & Co. and Myntra.

The best sunglasses brands are infallible sources of stylish ... Plus, each pair boasts a UV 400 protection. A Prada logo goes a long way in the fashion game, and an easy way to embrace it is ...

Experts point to collaborations as a way to achieve an expression for brands, allowing the public to see the brand through someone else's lenses.