Typically, one price label will say “Unit price.” That will be next to another label for the same product that says “You Pay,” or the actual price a shopper will pay at checkout.

Retailers use white-label products to sell third-party goods under their own branding. White-label products cost less, allowing retailers to offer lower prices than brand names. Retailer control ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Price remains an obstacle for all clean label products. “The big talk right now is will price become part of clean label messaging?” Ms. Cộtê said.

Digital price labels, which are rapidly replacing paper shelf tags at U.S. supermarkets, haven’t led to demand-based pricing surges, according to a new study that examined five years' worth of ...

Due to a wide range of factors, most notably the cost-of-living crisis but also concerns around sustainability, private label (supermarket own) products are growing in popularity across Europe. New ...

Consumer Reports deciphers those confusing egg labels and explains what they mean.

Home Personal Finance Spending Similar Products, Different Prices Why buy an expensive brand-name item when you can buy a second-label twin for a lot less?

Target is launching a new private label product line for price-conscious consumers.