No pricing strategy can save a product no one wants. The same may be true for Apple's goggles. If no one wants them but gizmo zealots, Apple's premium pricing strategy won't help it much.

As the threat of Donald Trump's tariffs looms large, Apple seems to have a plan to stop iPhone 17 prices from going up. But ...

Apple revealed that the pricing for the iPhone XR will start at $749 while the most expensive variant of the iPhone XS Max with 512GB of storage will cost $1,449. In other words, unless you want ...

This morning on CNBC’s program Squawk Alley, Bank of America Merrill Lynch senior equity research analyst Wamsi Mohan praised Apple’s pricing strategy for the iPhone 11.As a reminder, per ...

While the likelihood of Apple releasing new iPhones this year is all but certain, ... Apple execs rethinking iPhone pricing strategy for 2009. Katie Marsal | Feb 17, 2009 . 56. Facebook.

Apple announced its fiscal Q4 earnings today. Despite no change in iPhone unit sales, the average selling price of iPhones is up, meaning the price hike strategy is paying off.

Apple’s strategy was to sell old models as entry points. At that time the expected life span of iPhone was 2-3 years out of 5-6 they could stay healthy and support modern iOS. That strategy worked.

What do you think Apple’s strategy was? If you guessed differentiation, you would be partially right. In 2012, I found that the iPhone was priced 44 percent higher than the Nokia Lumia. But ...

In the past, Apple had always been seen as a company selling niche, high-quality products at high prices. In recent years, however, it's captured business by keeping costs more competitive.

The base-case scenario is an investor who buys Apple shares every day, regardless of price. He or she would have raked in outstanding annual returns of 34%, on average – first bar above.