Last updated: July 18, 2025. More for You ...

Texas archaeologist couple Arlen and Diane Chase uncovered the 4th-century tomb of Te' K'ab Chaak, the earliest ruler of ...

Slate contributor Seth Stevenson offers his take on what seems like the last breath of MasterCard's successful "Priceless" ad campaign, which has lasted nine years and spawned about 160 separate ...

How much life is left in the five-year-old MasterCard "Priceless" ad campaign? The series of vignettes ending with the familiar "Priceless" kicker gave MasterCard a welcome lift when the ads first ...

MasterCard Worldwide has targeted the Hispanic market for eight years, but this week the card brand launched its first marketing effort designed specifically for U.S. Hispanics. MasterCard's new ...

In initial market research, the original Priceless ad didn't test as well as another spot. But "we knew we had it," said Joyce King Thomas, an executive with Mastercard’s ad agency, McCann ...

In October 1997, Mastercard launched its first "Priceless" commercial -- a young boy and his father attending a baseball game -- and spawned a pop-culture phenomenon.

Before the Luchador ad, Jogis says, MasterCard adapted international "Priceless" ads for the Hispanic market. The new "Priceless" ad features a masked Luchador paying for spa services with his ...

The structure, capped off with that one word – “priceless” – struck a nerve. It was suddenly emblazoned on t-shirts, used in campaign commercials and spoofed on TV. And it’s stuck around ...

MasterCard’s goal here is to drive traffic to its new Web site, Priceless.com. In that respect, I think the ad’s a success.

Curious George, the hyperactive monkey whose shenanigans have entertained children for years, joins MasterCard International's "Priceless" advertising campaign next week in what the company says is ...

Hungry bread beetles have infested about a quarter of a 400,000-volume collection significant to the history of Hungary. Established in 996 AD, the Archabbey of Pannonhalma in Western Hungary is one ...