After years of backlash, princesses are finally making a comeback. This summer, Gal Gadot’s Princess Diana of Themyscira, aka “Wonder Woman,” hit theatres, inspiring girls to imagine ...

Hasbro reported a nearly 60% jump in toys tied to the Disney Princess and Frozen franchises. The stock soared on the news. Hasbro recently took over the Disney line from rival Mattel.

In an age when girls’ toys painfully adhere to gender stereotypes, the message in this commercial is clear: Girls want more than princess toys for Christmas.

"The princess dream doesn’t exist just because Disney is selling it," Fine writes. "It’s actually an ancient archetype that girls subconsciously recognize and subconsciously crave.

PHILADELPHIA (CBS) -- You probably don't think twice when you buy your daughter a Disney princess toy, or take her to see the latest princess movie. It's probably like second nature to let her be ...

For decades, toy makers believed the industry gospel: Boys want to build things; girls want to play princess. But now, female chief executives are leading huge corporations, including Yahoo Inc ...

Disney Promises Angry Consumers Princess Leia ‘Star Wars’ Toys for Girls Are Coming. Thanks to #HashtagActivism, the iconic character George Lucas introduced audiences to in 1977 might finally ...

The study looked at the behavior of 198 preschoolers and how much they engaged with so-called "Disney Princess culture," including watching princess-themed movies and playing with toys, etc.