After years of backlash, princesses are finally making a comeback. This summer, Gal Gadot’s Princess Diana of Themyscira, aka “Wonder Woman,” hit theatres, inspiring girls to imagine ...

"The princess dream doesn’t exist just because Disney is selling it," Fine writes. "It’s actually an ancient archetype that girls subconsciously recognize and subconsciously crave.

Here's a delightful article about 10 real princess names for girls, complete with the meaning of each name and a brief ...

Hasbro reported a nearly 60% jump in toys tied to the Disney Princess and Frozen franchises. The stock soared on the news. Hasbro recently took over the Disney line from rival Mattel.

In an age when girls’ toys painfully adhere to gender stereotypes, the message in this commercial is clear: Girls want more than princess toys for Christmas.

A new study from BYU explains why Disney princess culture magnifies stereotypes for young girls.

For decades, toy makers believed the industry gospel: Boys want to build things; girls want to play princess.

Disney Promises Angry Consumers Princess Leia ‘Star Wars’ Toys for Girls Are Coming Thanks to #HashtagActivism, the iconic character George Lucas introduced audiences to in 1977 might finally ...

Girls vs. boys High princess engagement had different effects on boys than it did on girls, the researchers found. None of the boys were as invested in the princesses as the girls were, Coyne said.