At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The ...

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another.

Nutter Butter has been posting completely unhinged TikToks for weeks now. No one seems to understand the brand's bizarre approach, but it seems to be working. People are talking about Nutter ...

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.

Remember how weird people felt watching the old Quiznos commercials featuring their Spongmonkeys? Well, people on TikTok are having eerily similar reactions to Nutter Butter's social media content.

Reviving Nutter Butter: A Bold Move to Capture Gen Z Nutter Butter, a 55-year-old brand, faced a major relevancy problem. The once beloved peanut-butter childhood snack of today’s parents and ...

Until recently, Nutter Butter’s deeply bizarre TikTok account, filled with nightmarish and surreal imagery featuring the brand’s peanut butter sandwich cookies, largely flew under the radar ...

At first glance, Nutter Butter’s TikTok presence is, in a word, confusing. Its highest-viewed video, at 12.3 million views, features eerie music and a slideshow of a Nutter Butter family. The ...