In the last few years, generative AI has redefined product design and marketing for businesses looking to stay ahead. In fact ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, ...

The transition to outcome-based pricing will occur in stages. Many gen AI products and add-ons are already adopting consumption-based models, where pricing is determined by the credits used or the ...

This overwhelming confidence in AI’s potential marks a pivotal moment in the evolution of digital product marketing as organisations race to integrate intelligent technologies into their marketing ...

LYNX Technik, a provider of modular signal processing solutions, has named Vincent Noyer its director of product marketing. He has more than 20 years of combined experience as a technical product ...

Siya Wadhwan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt. In her new role at Boldfit, ...

Lindsay Shumlas is beefing up her management team. Shumlas was named chief executive officer of Cotopaxi in December, succeeding Damien Huang who exited the company in September. The 10-year-old ...